Proposal

Based on your brief, here is what we understand:

• Recover lost organic lead volume — from ~10/month back to 35+ within 6 months
• Rank on page 1 for "Denver plumber," "emergency plumbing Denver," and "HVAC repair Denver"
• Strengthen your Google Business Profile — currently incomplete and rarely updated
• Outperform key competitors — specifically Front Range Plumbing and Mile High Mechanical, both of whom are investing in SEO

What we also noticed:

• Your website was redesigned 2 years ago but no SEO work was done post-launch — there are significant technical issues to address
• Your review count (47 reviews) is strong but not being used strategically
• You have no blog content — a major gap for capturing informational searches

We use a three-phase methodology designed for service businesses in competitive local markets:

Phase 1: Foundation (Weeks 1-4) Before creating any content, we diagnose the problem. This means a full technical audit, keyword research specific to your Denver service area, and competitor analysis. We'll identify exactly why your competitors are outranking you and build a plan to close the gap.

Phase 2: Optimization (Weeks 5-10) We fix what's broken and optimize what exists. This includes technical fixes (site speed, mobile issues, schema markup), on-page optimization for your service pages, and Google Business Profile overhaul.

Phase 3: Growth (Weeks 11-24) With the foundation solid, we build authority through targeted content creation (2 blog posts + 1 service page per month) and local citation building across 40+ directories. Monthly reporting shows exactly where you stand.

Included in this engagement:

• Full technical SEO audit with prioritized fix list
• Keyword research: 12 primary + 20 supporting keywords
• Google Business Profile optimization and monthly management
• On-page optimization for 8 existing service pages
• 2 SEO blog posts per month (Months 3-6)
• 1 new service/location page per month (Months 3-6)
• Local citation building (40+ directories)
• Monthly ranking and traffic reports
• Monthly 30-minute strategy call
• Dedicated Slack channel for communication

Not included (unless added via separate agreement):

• Google Ads / PPC campaign management
• Social media management
• Website redesign or major development work
• Photography or video production
• Services outside the Denver metro area

Phase	Deliverable	Timeline
Foundation	Technical SEO audit report	Week 2
Foundation	Keyword strategy document (12 primary keywords)	Week 3
Foundation	Competitor analysis (top 5 competitors)	Week 3
Foundation	Google Business Profile optimization	Week 4
Optimization	On-page optimization for 8 service pages	Weeks 5-7
Optimization	Schema markup implementation brief	Week 6
Optimization	Local citation submissions (40+ directories)	Weeks 6-10
Growth	2 blog posts per month	Monthly, Months 3-6
Growth	1 service/location page per month	Monthly, Months 3-6
Growth	Monthly performance report	By 5th of each month
Growth	Monthly strategy call (30 min)	Scheduled monthly

Expected timeline to results:

• Technical improvements visible: Week 4-6
• Initial ranking movement: Month 2-3
• Meaningful traffic increase: Month 4-5
• Target lead volume (35+/month): Month 5-6

Monthly Retainer: $3,200/month

This covers all services listed in the Scope of Work above. The retainer is billed monthly with a 6-month minimum commitment.

Item	Monthly Cost
Technical SEO & maintenance	$600
Content creation (blog + pages)	$1,200
Local SEO & citations	$500
GBP management & reporting	$400
Strategy & account management	$500
Total	$3,200/mo

6-month total investment: $19,200

No setup fees. No long-term contracts beyond the initial 6-month term. After Month 6, the engagement continues month-to-month with 30 days' notice to cancel.

Altitude Digital is not a generalist marketing agency that happens to offer SEO. We focus exclusively on search visibility for service businesses — plumbers, HVAC contractors, electricians, and similar trades.

• 78 local service business clients across 14 metro areas
• Average organic traffic increase of 140% within 6 months for clients in our portfolio
• We understand your business model — you need phone calls and form submissions, not vanity metrics
• Transparent reporting — you'll see exactly which keywords are moving, how much traffic you're getting, and how it translates to leads

We're confident this engagement will restore Summit Plumbing's search visibility and deliver a measurable return within 6 months. Here's how to move forward:

1. Review this proposal and share it with any stakeholders who need to approve the investment
2. Schedule a 15-minute call to discuss any questions — we're happy to walk through any section
3. Sign the attached SOW to lock in your start date (we have capacity for 2 new clients this month)
4. Provide access credentials (Google Search Console, Analytics, website CMS) within 3 days of signing
5. Kickoff call — we'll schedule a 60-minute kickoff within the first week to align on priorities

We look forward to helping Summit Plumbing reclaim the search visibility your 18-year reputation deserves.